Know
  • online fame is growing rapid is the world.
  • discovery has become easier because of social networks













Want to know













Learn
  • Her early, self-made videos are integral to blogs and music fans understanding what her work is about.
  • Lana Del Rey's career proves that artists and labels are well aware of the power of the Web to create and sustain fame
  • That Lana Del Rey was signed to a major label deal based on a scrappy homemade YouTube video is proof that artists and labels are well aware of the power of the medium to create and sustain fame.
  • its about discovery.
  • Today, discovery is easier and the person doing the discovering can simply be the first person to open the mass e-mail and forward it.
  • being a critical, independent thinker and forming your own opinions
  • Hype, like social media, is temporary, fleeting and can change course on a dime.